About Us

Founder and Creative Director: Iris Ceneta is Filipina designer whose signature aesthetics embrace minimalist graceful lines with romantic detailing. Based in Legazpi City Albay.

She launched her fashion brand in 2012 with the aim of making individuals feel great about themselves.  Her design philosophy is a balance of efficiency and expression. Her love of the craft is based on both international education in Central Saint Martins London and extensive travel across rural Philippines.

The brand believes in the transformative power of fashion. Luxurious formal wear should be timeless while making a positive impact on the planet. Each garment is meticulously crafted by hand, in a way that fashion touches the soul not just the body.

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Há • bi by Iris Ceneta

More than just a clothing brand, We also aim to be a platform which honors the local and brings Albay culture to a broader audience. Our design philosophy transcends trends while being gentle on the earth.  

We believe in letting your hair down and feeling the breeze passing through and wants you to feel the rawness of earth. Each collection is produced following the three guidelines of sustainability : Nature, fair trade, and health of the people. We’re committed to building and offering our customers products that let them feel great about their purchases. We honour flaws in weaving and the streak of shade in dye are all part of the raw beauty of natural fibers. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. All the garments are hand made and the colours are naturally sourced hence making every piece slightly different and unique.

Our Team

Iris Ceneta is working with grassroots community in the Bicol region. Having beliefs of sustainable living and helping the community, it offers livelihood, fair wages and good working conditions. We are an ecosystem of designers, makers, creators, artisans, weavers, sewers, and collaborators that believe in one aim to create a positive impact to the world we are in by utilizing natural and innovative materials.

Most of the seamstresses, quality controller and sample in-charges are beautiful and talented ladies of the village. We teach them the basic skills and learn from them the possibilities for the execution of our ideas.